THE LICENCE TO INSURE
The Seven Kinocenter in Gummersbach is a modern oasis for all blockbuster fans. AXA Decker & Brand support the new opening and offer their customers the opportunity to win premiere tickets at the same time.
Cinema and insurance go together like popcorn and a tie – don’t they? In the context of the new cinema opening, ways should be found to integrate communication naturally into the new cinema world.
The friendly insurer from the neighbourhood stages its services in cinema Seven in blockbuster style: the AXA Decker & Brand Team introduces itself humorously in cinema hero style, other advertising media play with big cinema films. In addition, there is a promotional reference to the competition and, of course, a film for the cinema preview.