EXCELLENT

Hecking Elektrotechnik is a Mönchengladbach-based specialist in all matters relating to cable systems for TV, Internet and telephony. The family business has been managed by master electrician Winfried Hecking in the second generation since 2007 and employs more than 100 people who provide service and maintenance for commercial and private customers.

Challenging

Everyone is welcome at Hecking: From trained skilled workers to career changers. Hecking is constantly looking for new employees to meet the growing demand for TV, Internet and telephony services. Assembling, installing and maintaining cable systems is a technically very specific activity that requires an expert. And this is exactly the service customers can expect from Hecking Elektrotechnik. Here, anyone starting out, whether an electrical engineer or a baker, is specially trained for their new job.

Emerged

iD designed the recruitment campaign for Hecking Elektrotechnik to be human, close and authentic. Instead of producing glossy pictures and videos of the company, iD produced footage of employees talking about their daily work and their employer. Genuine recommendation marketing. This project was funded within the framework of “go-digital”.