For more than 70 years, the Stocksiefen family has been processing the most beautiful building material in the world: wood. In addition to carpentry, another business field also makes big living dreams come true: sustainable timber house construction.
In order to position itself optimally for the long term in both business segments, the entire communication was realigned. Under the claim “Feels Wood”, two worlds were created that harmonize with each other but give each business segment the necessary independence.
All relevant media and advertising materials were included in the reorientation of communication: Business equipment, vehicles, flags, website, complete in-house communication and sales promotion. Further exciting campaigns are added every year.
Holzbau Stocksiefen GmbH
Realignment of communication