Home of handball.
The VfL Gummersbach is the traditional club of the German Handball Bundesliga. As the only club that has always played continuously in the elite class, the world-famous current record holder has made handball great and produced real legends.
Handball is by far the most popular German club sport after football. As a co-founder of the Bundesliga, the VFL Gummersbach, also known throughout Europe, strove to reorient the club in order to inspire all fans to play their own sport in a contemporary way and to make Germany the No. 1 handball country again.
With the new claim “home of handball”, the VFL Gummersbach is positioning itself as the centre of an athletic, exciting and fair top-class folk sport. All club media were given a new look that lived up to the speed and authenticity of handball. In order to present the new self-conception, a club film was shot that shows what makes the sport so special: real closeness to the players. In addition, a club hand signal was established, which enjoys great popularity among fans and players and makes one thing clear: VfL rocks handball. Since 1861 and also in the future.