Welcome to the Circle.
In terms of extravagance, the Circle Lounge is the superlative in the Lanxess Arena: the Circle Lounge is a VIP premium class concept. During concerts and other events, guests can retreat to an exclusive ambience and experience the show up close at the same time.
Founded in 2015, the lounge is still young: the VIPs of tomorrow have to be found today. The aim was to build up a customer base via the new website. We created it.
In order to pick up the guests already on the homepage, the website was designed so that it corresponds to the stylish interior of the location. Therefore a stringent communication concept regarding language, design and visual world was developed. The impression is supported by customer comments, which we took from the social media and then integrated into the look of the website.
Redesign, Stationary, Marketing
Design of various media